It's described on the Milani website as a light golden tan with gold shimmer. To me it is a decidedly pinky gold, which I think is very pretty and flattering.
I really had to build this up for it to be dark enough to show up on camera. It is incredibly sheer. For that reason alone, I don't think I would ever use it as a bronzer. Even on my MAC NW15 skin tone, it doesn't impart much color at all. Certainly not enough for me to consider it a bronzer.
I like it as a blush. It's still very sheer, but it has a good deal of shimmer. It's a little too pigmented for me to use it as a highlighter, but like I said, I do like it as a blush and I wear it often.
It retails for around $8 for .25oz or 7g, but in my experience it's easy to find sales.