I had been on the hunt for the limited edition Maybelline Color Tattoo mattes that launched with the Fall 2013 Gilded in Gold collection for, literally, months. Of course, none of the stores near me ever received them (as far as I can tell), however, I was able to swap for three of them on MakeUp Alley.
This color tattoo collection, more than others, seems to be a pretty straightforward attempt to dupe some very popular MAC Paint Pots. The three colors in the Maybelline collection are Matte Brown (often called a dupe for Groundwork, but in my opinion, it's darker than Groundwork), Just Beige (dupe for Soft Ochre, but again, seems to be significantly darker) and Nude Pink (dupe for Painterly, I will actually do a post comparing these two).
(L-R Just Beige, Nude Pink, Matte Brown)
The formula is incredibly stiff and despite their great pigmentation, they tended to look a little patchy, probably because the formula is so stiff. I found the shades difficult to blend out and they did not sheer out particularly evenly.
Once they set, they looked dry on my lids. They didn't crease, but worn alone, they definitely don't do anything to improve the look of my lids. They work well as bases as long as I apply shadows on top of them before they completely set. These set quickly, so there isn't much wiggle room in my experience.
If you're looking for long wear, these are the shadows for you. These things lasted a solid fourteen hours without budging an inch (I don't have oily eyelids, but they are hooded, so they can be tough on shadows). I generally use an oil cleanser to remove my makeup, but even with an oil cleanser, it look a bit of work to completely remove these shadows.
Matte BrownAs far as these being dupes for MAC paint pots, in my experience, they aren't. The paint pots have so much more slip to them and they sheer out and cling to powder shadows so much better. I have a MAC paintpot in Painterly that I've had for at least two years and it's still creamy (though it looks a little sketchy in the pot). I haven't had these shadows long enough to know for sure, but my suspicion is that they will dry up and crack within the year.
The price point on the Maybelline Color Tattoos is, without a doubt, way more compelling than the MAC Paint Pots ($6 range, vs $20).
I know that Maybelline launched another Color Tattoo collection - Dare to Go Nude - that contains a bunch of nude shades, though I don't think any of them are matte, so maybe they're re-formulating their mattes.
All in all, these shadows just aren't what I want them to be, especially considering how good most of the Color Tattoo range is, and considering how difficult it was for me to find them.
The LE Maybelline Color Tattoo mattes contain 4 grams of product and retail anywhere from $4.50 to $7 each depending on where (IF) you can find them.
Have any of you tried the LE Color Tattoo mattes? If so, what did you think?