This lipstick is one that I picked up in Portland a few weeks ago (the other being NYX Matte Lipstick in Shocking Pink). At the time I had been fixated on MAC's Ruffian Red and at first glance I thought this color looked similar (after swatching, I was right).
NYX doesn't provide official color descriptions (as far as I can tell), but to me this looks like a bright tomato red. It's mostly neutral, but it may lean a bit orange. The finish is slightly sheer. It's very moisturizing and it applies smoothly.
The formula wore for about 3 hours on me before I needed to reapply. It did settle into liplines after a while, so regular reapplication is necessary to keep it looking great.
I like the packaging on the NYX round lipsticks, they feel substantial (especially at this price point). NYX Round lipsticks contain .14oz of product and retail for $4.