A while ago, I picked up the Hard Candy Glamoflauge Heavey Duty Concealer in Ultra Light after hearing good things about it on YouTube.
The packaging I purchased had both the Glamoflage concealer and a mini concealer pencil.
I really don't ever use drugstore brand concealers. I've just never had good luck at all with them, so I sort of swore off the entire lot. However, I've heard really great things about the Hard Candy Glamoflage concealer, so I decided to give it a try.
First impressions: The formula separates easily. It reminded me a lot of Too Faced Shadow Insurance or OCC Lip Tars in that the pigment seemed to separate out of the mixing medium and even when it looked mixed in the tube, when dispensed, it always seemed to be a clump of mixed concealer swimming in a pool of extra fluid. Not great, but at this price point and this big of a tube, I don't feel bad wasting product.
It does have a nozzle tip dispenser, which I really like. It makes it easier to control how much product you get and it allows you to keep the product sanitary.
The product (when well mixed) does have a good amount of pigmentation. It covers well - not the greatest I've ever seen, but well. And a little bit goes a long way.
My biggest complaint with the product is that the formula reminds me a lot of liquid lipsticks. It has a slightly tacky feel to it. It's not creamy. In spite of that, I didn't feel like it settled too much into my under eye wrinkles - but there was some. Don't get me wrong, it didn't look great, but it didn't look near as bad as I expected given the texture. I do think the fact that the pigments seem to separate from the mixing medium can make it look patchy, especially if applied in a thin layer.
The other thing, it doesn't dry to a completely matte finish. It retains a kind of sheen, even when dry. I do always set my concealers with powder, which took down the sheen, but still, it's disappointing.
I will say however, that this particular texture would allow you to apply it in really thin coats, let it dry down and then apply more where you need it. If that's what you're looking for, then this would be great.
The pigmentation is good. It has good coverage. As far as the color, Ultra Light definitely isn't the lightest concealer I've ever seen - I'm not complaining about that. I swatched it next to my NARS Pure Radiant Creamy Concealer in Vanilla (which is not the lightest shade in the NARS range) and it was a pretty spot on match. The Hard Candy Ultra Light is a bit pinker, but otherwise, they're really close. (The NARS does have better coverage).
Wear time wasn't the greatest. It looked good for 5 hours, but after that it just sort of ... disappeared. It didn't smudge off or flake off or settle into the fine lines (any more than it did upon initial application), but by the 8 hour mark it was pretty much just gone.
The little concealer pencil that came with the Glamoflage was a total fail. The formula was super yellow and about 3 shades darker than the Glamoflage. It was thick and sticky and didn't blend out worth a damn. As far as extras go, I wish they wouldn't have bothered.
All in all, I think this is a fantastic drugstore concealer. It works better on spot concealing blemishes than it does on my under eyes. It's not the greatest concealer I've ever used and it's probably not even in my top 5, but it has a great price point. My favorite concealers are all high end and are easily 5 times or more as expensive as this product. For the price, it's great, but that is not my biggest consideration. If it's yours, you may want to check this out.
Hard Candy Glamoflage Heavy Duty concealer in Ultra Light contains a whopping 20 grams of product. Hard Candy is cruelty free and is available only at Wal-Mart. Glamoflage retails for $6.