Monday, February 20, 2012

Eyeliner Updates: Benefit, L'Oreal, Maybelline

It's been a while since my last big eyeliner post and I have updates:

Benefit Magic Ink

.08oz,  $20

This is one of the few eyeliners I've seen in a long time that has an actual bristle brush applicator.  The only other 2 I can think of are the Kat Von D eyeliner and the Vincent Longo eyeliner.  The brush is really thin, which allows for very precise product application.  However, be forewarned that if you're looking for a dramatic eyeliner look, you may be spending a good chunk of time applying product.

I personally prefer bristle brush applicators, but if you're not a fan of them, you might want to skip this product, especially given how fine the brush is.

The formula it incredibly pigmented.  This is easily the blackest black eyeliner I've ever seen.  You don't even have to give it a good shake.  Not the slightest hint of wateriness to be found.

The product goes on smooth.  I haven't noticed any issues with it flaking or cracking.  It seems to stay a bit pliable, which prevents the cracking and flaking but does mean that it smudges pretty easily, even hours after application.  And if your eyes water at all, this stuff will run.

It's not something I'd wear daily, but when you're looking to do a really precise, pigmented eyeliner look, it's great.

Overall:  7/10

L'Oreal Telescopic Waterproof Eyeliner

.07oz, around $8

You can still readily get this eyeliner from most retailers (Target, Wal-Mart, Walgreens, Ulta, etc), but I can't find it on the L'Oreal site right now.  I really hope they're not discontinuing this product.  I feel like they're always cycling out the products that I like.

This product took a while to grow on me.  I learned the hard way that you really need to give it a vigorous shaking before application.  But now, I love it.  It's my go-to liner.

The applicator lays down a good strip of product.  The pigmentation (provided you give it a good shake) is really good, not at all watery.  The waterproof formula is surprisingly waterproof.  I don't go swimming in it or anything, but I often have watery eyes and this stuff has never budged.

This product isn't great if you're trying to do a dramatic winged liner look.  The product will contract as it dries and it's just not good for that type of look.  However, if you're just wanting a regular liner, it's fantastic.  And for a waterproof product, it comes off easily at the end of the day.

Overall:  9/10

L'Oreal Lineur Intense Felt Tip Eyeliner

.05oz, ranges $9 - 16

Like the Telescopic waterproof, I'm thinking they may be discontinuing this as well.  It's not longer available on the L'Oreal site either.

I was looking for a daily wear alternative to the Benefit Magic Ink.  This product got a lot of play on YouTube, specifically as being an alternative to the Lancome Art Liner at a much better price point.  There were specifically raves about how intensely pigmented the formula is.

I was very underwhelmed.  The tube I bought is not intensely pigmented.  It's okay.  But it's really watery, even with a good shaking.  I don't care for the applicator brush at all.  It's really long and floppy.  I'd prefer a bristle brush to a floppy felt tip.

Overall:  5/10

Maybelline Eye Studio Lasting Drama Gel Liner

.106oz, around $8.50

Comes in 4 shades: black, brown, charcoal and eggplant.  Supposedly gives you 24 hours wear.

I have only tried the brown formula, but I can easily say that there is no way this is a 24 hour wear product.  On me (and I don't have oily lids), it's not even a 6 hour wear.  You could probably set it with an eyeshadow and get longer wear out of it, but to my way of thinking that sort of defeats the purpose of using a long wear gel eyeliner.  And it works well as a color base, but again, not exactly why I purchased it.

It comes with a brush that doesn't totally suck, though I don't ever use it to apply this product.  The Maybelline gel liner is also much cheaper than the MAC Fluidline, but in this case, you get what you pay for.

Overall:  6/10

(sorry for all the flash, camera wasn't cooperating):


  1. Hey Indie,

    I've only used the Maybelline Eye Studio Lasting Drama Gel Liner, its an ok product. I like maybelline but this was one of those things i hated from them. also mine dried up in like 3 weeks..

  2. Hey! My first comment. Woo!

    Yeah, I'm not crazy about it either. I've had mine probably six months and it hasn't dried up yet, but it performs so poorly, it might as well.